NL Liquor Corporation had 36 employees on the 2025 Newfoundland & Labrador Compensation Disclosure, with an average salary of $115,192 and a total disclosed payroll of $4M — up 5.9% from 2024. The highest-paid employee on record was Bruce Keating (President & CEO, 2024), earning $231,500.
Highest paid all-time
President & CEO
$231,500
2024
President & CEO
$226,900
2025
President & CEO
$209,600
2023
Chief Operating Officer
$183,700
2024
Chief Operating Officer
$180,100
2025
Chief Financial & Info Officer
$175,800
2024
Chief Financial & Information Officer
$173,300
2025
Chief Operating Officer
$166,400
2023
VP Reg Services
$165,300
2024
Chief Merchandising Officer
$162,000
2024
| Name | Role | Year | Total Comp. |
|---|---|---|---|
| Bruce Keating | President & CEO | 2024 | $231,500 |
| Bruce Keating | President & CEO | 2025 | $226,900 |
| Bruce Keating | President & CEO | 2023 | $209,600 |
| Walter E. Dicks | Chief Operating Officer | 2024 | $183,700 |
| Walter E. Dicks | Chief Operating Officer | 2025 | $180,100 |
| Cheryl Whitten | Chief Financial & Info Officer | 2024 | $175,800 |
| Cheryl Whitten | Chief Financial & Information Officer | 2025 | $173,300 |
| Walter Dicks | Chief Operating Officer | 2023 | $166,400 |
| Sean Ryan | VP Reg Services | 2024 | $165,300 |
| Peter Murphy | Chief Merchandising Officer | 2024 | $162,000 |
Disclosed employees · bars = headcount, lines = salary
Employees
36
Avg Salary
$115,192
Median
$108,850
Total Payroll
$4.3M
Employees
34
Avg Salary
$124,529
Median
$113,050
Total Payroll
$4.3M
Employees
17
Avg Salary
$128,765
Median
$116,900
Total Payroll
$2.2M
Employees
6
Avg Salary
$103,500
Median
$100,950
Total Payroll
$621K
| Year | Employees | Avg Salary | Median Salary | Total Payroll | Headcount Δ |
|---|---|---|---|---|---|
| 2025 | 36 | $115,192 | $108,850 | $4.3M | +5.9% |
| 2024 | 34 | $124,529 | $113,050 | $4.3M | +100.0% |
| 2023 | 17 | $128,765 | $116,900 | $2.2M | +183.3% |
| 2022 | 6 | $103,500 | $100,950 | $621K | — |
Data sourced from the NL Public Sector Compensation Disclosure. This site is independent and not affiliated with the Government of Newfoundland & Labrador. Always verify against the official source.